Developers control sending these events to Facebook either directly via application code or in Events Manager for codeless app events. When developers send Facebook custom events, these events could include data types outside of standard events. Developers determine what events to send to Facebook from a list of standard events, or via a custom event. With Facebook SDK, there are app events that are automatically logged (app installs, app launches, and in-app purchases) and collected for Facebook Analytics unless you disable automatic event logging. There are a number of different ways your app can use app events to keep track of when people take specific actions such as installing your app or completing a purchase. App Ads, Facebook Analytics, & App Eventsįacebook App Events allow you to measure the performance of your app using Facebook Analytics, measure conversions associated with Facebook ads, and build audiences to acquire new users as well as re-engage existing users.